In The News
Biggest Gleek featured on CNN.com
"To help maintain the buzz, it delved into social networking, maintained a strong online presence, dispatched the show's actors to malls across the country and held a fan contest."
BrushFire featured in New York Times
A Long Wait Stirs Enthusiasm for Fox Show ‘Glee’
To motivate fans, Fox introduced a “Biggest GLEEk” contest intended to measure contestants’ “Glee”-related activity on social networking Web sites (mention the show, earn points). Mr. Earley said the growth of the “Glee” fan base on sites like Facebook and MySpace has outpaced the network’s science fiction shows, which is “a little counterintuitive.”
BrushFire Featured on NewTeeVee.com
Fox Gleeful About Fall TV Digital Strategy
With only three episodes to its name, Glee gets a contest powered by Thingfo to determine the show’s biggest fan across multiple social networks, a karaoke competition on MySpace, Twitter accounts for its characters, and a “tweet-peat” Twitter conversation between cast and fans overlaid on a rerun of the premiere episode.