CNN: Glee breaks ground with innovative marketing strategy

CNN covered Fox’s marketing campaign for their new hit TV show, GLEE. Their strategy of an early premiere and the embrace of social networking and new technologies like the Thingfo-powered social media game, “Biggest Gleek”, which channels and rewards fan enthusiasm, have payed off.

Some highlights from CNN’s article [with my emphasis in bold]:

The new show “Glee” had the backing of an innovative marketing campaign.

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